ODOP WEST GODAVARI

ONE DISTRICT ONE PRODUCT (ODOP)

One District One Product (ODOP) is an initiative by the Government of India with the goal of selecting, branding and promoting at least one product from each district in the country to facilitate comprehensive socioeconomic growth across all regions. The scheme adopts the ODOP approach to leverage the advantages of scale in terms of input procurement, access to common services, and product marketing.

Situated on the banks of the Vasishta Godavari River in the West Godavari District of Andhra Pradesh, Narasapur is a hub of skilled artisans. In the scenic town, the lace market is sight to behold. Some of the World’s finest handcrafted crochet lace is produced here, making it a renowned destination for lace enthusiasts. The exquisite crochet lace crafts finally been recognized with the prestigious Geographical Indications(GI) Tag, marking a significant turning point forthe dying art form. This long-awaited recognition has breathed new life into the craft, offering hope and a brighter future for those dedicated to presenting this cherished tradition.

For more than a century, the women of the farming community in Narasapur have been creating beautiful artifacts from colorful lace. Using this threads and crochet needles of varying sizes, these skilled artisans produce a dazzling array of products, from dedicate doilies to luxurious bedspreads, cushion covers and table runners. The intricate lacework comes in palette of vibrant hues like Orange, Green, Blue, White and beige making them the perfect addition to any home. The diverse range of products also includes hand purses, caps, mobile phone covers, tops and stoles. The lacework is so versatile that it can even be sued to create elegant lampshades and wall hangings that add a touch of sophistication to any room. Each piece is crafted with care, reflecting the unique cultural heritage of the region.

This book contains comprehensive information about the handicrafts associated with “One District One Product” in Andhra Pradesh.

Details of District Nodal Officer.

Details of State Nodal Officers:

UPCOMING EVENTS

Action Plan

• Provide various training programmes in Natural Dyes to the Lace Artisans under various schemes of Government of India and Government of Andhra Pradesh.
• Provide financial assistance through Various Schemes being implemented by the State and Central Governments.
• Provide marketing facilities by conducting Exhibitions, Fairs.
• Give vide publicity in News Papers and TV Channels.

List of Activities Being Undertaken by District Administration Under ODOP Initiative:

• Narasapur Crochet Lace product has got Geographical Indications Registry (GIR) on March 01, 2024
• Skill upgradation trainings on Juki Machines have been given to (100) Lace Artisans in 2 Batches.
• APHDCL proposed to conduct a Skill Development training program focusing on CROCHET LACE. The training is planned to span a period of 30 days (240 Hours), with the aim of imparting valuable skills to 30 artisans in the region training commenced from   July 2024.
• Alankriti Lace Women Aided Cooperative Society has entered into MoU with Sri Pragada Kotaiah Memorial Indian Institute Handloom Technology, Venkatagiri for providing Academic support in specialized courses to Lace Artisans.
• Conducting Exhibitions.
• Pehchan Cards issued to (2000) Lace Artisans.

Downloads

• ODOP Handicrafts of Andhra Pradesh
• ODOP Handlooms of Andhra Pradesh
• Details About Export
• Supplier Details of Crochet Lace
• Grievance Redressal Form

Crochet Lace

West Godavari (Narsapur) District

The missionaries, way back in the 19th century, introduced the lace craft to the women in and around Narsapuram in the West Godavari district as a means to supplement their family income.

The craft became immensely popular in the international market, particularly in the EEC countries and the United States. Consequently, the skilled labor force increased to around 1.25 lacs in the villages of East and West Godavari districts.

The women folk work magic with their nimble fingers and using a simple hooked needle and the thread create objects of beauty as well as utility and recreation activities. Table cloth, dollies, cushion covers and bedspreads besides frocks are some of the creations against the orders from local exporters.

The Government has also established common facility centers for the development of this craft in support of craftsmen.