MARKETING DEPARTMENT

AGRICULTURAL MARKETING DEPARTMENT GOVERNMENT OF ANDHRA PRADESH

Agricultural Marketing Department :

The Agrl.Marketing Department was established on 01-02-1962 in Andhra Pradesh duty bifurcating from Agriultural Department to enforces provisions of Agricultural Produce Market Act and other schemes of the Government. A comprehensive Andha Pradesh (Agrl. Produce & Live Stock) Markets Act has come into force from 18-11-1966.

Department Profile :

The Department carries out various functions through the Agriultural Market Committes(AMCs) which are Local Bodies established under the act with their own By-laws. There are 217 AMCs constituted in the State to enforce the Provisions of the Market Act. Market Yards (including subMarket Yards) are 324.The Agrl.Marketing Department is functioning under the Act Andhra Pradesh (Agrl. Produce & Live Stock) Markets Act,1966 and its objective is as following.

• To regulate sale and purchase of Agricultural Produce.
• To declare notified areas and notified Markets.
• To constitute Market committees for each notified area.
• To license all the persons intending to Trade in the notified Commodities.
• To levy Market Fee.
• To construct Market Yard by creating infrastructure facilities.

In West Godavari District, 10 Agrl.Market Committees i.e., 1. Achanta 2. Akiveedu 3. Attili 4. Bhimavaram, 5.Narsapuram 6.Palakole 7.Penugonda 8.Tadepalligudem 9.Tanuku 10.Undi were established, out of which (08) are Selection Grade (2) Special Grade and (0) Grade-I Cadres.  These 10 Agrl.Market Committees are having 32 Check-posts and the main source of Income to the Agrl.Market committees is collection of Market Fee (Levy) on Purchases of notified Agricultural Commodities @ 1%.

District Organization Chart :

SCHEMES / ACTIVITIES : 

1. Rythu Bandhu Pathakam :

It is an Agricultural Produce pledge loan scheme to avoid distress sales of the farmers and can be advanced at 75% of the produce cost maximum up to Rs.2.00 Lakh at no interest up to 180 days period and nominal interest up to 270 days with 2% interest.10 Market Committees is having in the district each Market Committee has 2.00 Crores of funds is proposal for loans to farmers totally 20 Crores has been proposed.

2. Rythu Bhima Pathakam :

It is a insurance scheme and the assured amount is of Rs.1.00 Lakh in case of accidental demise of the farmer or Hamali in the Market Yard.

3. Animal Health Camps (Veterinary) :

Animal Health Camps are conducting in Co-ordination of Animal Husbandry Department with the Agrl.Market Committee funds and issuing the Medicines to the Farmers Live Stock. Each Market Committee has been proposed 1.00 Lakhs Budget totally 18.00 Lakhs has been proposed for five Camps in this year.

4. Rythu Bazars :

• Rythu Bazars were established in the year 1999 with an objective of direct sale of vegetables by the farmers without intermediaries and to provide quality vegetables to the consumers at reasonable prices.
• 101 Rythu Bazars are functioning in the State with temporary semi-permanent structures Ø At present 3 Rythu Bazars are functioning in the West Godavari District.
• No service charges or Market fees is levied for sale of vegetables in Rythu Bazars. Joint Collector and District Agri Trade Marketing Officer of Rythu Bazars.
• Three(3) Rythu Bazars are functioning in West Godavari District for supporting the leafy and vegetables growing farmers to get a remunerative prices, the Collector & District Magistrate, West Godavari District, El had instructed to establish each Rythu Bazar at every Mandal Head Quarters. Accordingly, 14 (Fourteen) Mini Rythu Bazars are completed and 8 (Eight) under construction. And in 2 (Two) Mandals Site is identified and soon after getting the Administrative Sanction it shall be proposed for construction of Modal Rythu Bazars. The Horticulture Department will supply the items such as Micro Nutrients, Hybrid Seed, Implements, Fertilizers, Pesticides, Sprayers (With highest subsidy), Plastic Crates (High Quality) etc.

TARGETS/ACHIEVEMENT:

Market Fee : Market Fee collections in West Godavari District for the last year.

Rythu Bandu Pathakam: A pledge loan scheme to avoid distress sales pledging the stocks of farmers.

SUCCESS STORIES :

• Ripening Chambers : One Ripening Chamber Market Yards (Under RKVY Funds) have been utilizing by the farmers successfully.
• e -Trading : Agricultural Market Committees, are Operating trading through e-NAM Platform (Online Process for bidding) for the Commodities and also Conducting  Awareness Programmes  to the  Farmers  and  also wide Publicity have been  taken up through Print Media.
• Infrastructure :

Infrastructure facilities were created in the market yards for utilization of farmers and also providing MSP Equipment to all the Paddy Procurement Centers in West Godavari District during Khariff and Rabi Seasons every year.

KEY CONTACTS (Designation, Phone, Mail id) :

Department Websites:

Department – http://market.ap.nic.in

Rythu Bazars – http://183.82.5.184/rbzap